We create compelling websites for our clients by working hard, designing smart, and producing creatively.
Your website is a critical component of your overall marketing strategy, and it should reinforce your brand promise just as well as you do in print or on social media. To determine whether your site is hitting the mark for your brand, consider both tactical and strategic factors.
Consider the overall strategy for your site. If the overall strategy or purpose of your site has changed, the site itself also should change. To determine whether your site is hitting the mark for your brand, consider both tactical and strategic factors.
Consider Your Users
Search engine optimization certainly remains an important focus for websites; for your site to get its message across, it first must be found. While a CMS will require a bit of a learning curve for new users, you should be able to get up to speed quickly to keep your site dynamic with frequently changing SEO content.
In addition to changing content, making sure that the website images and content are able to be seen well on mobile devices is paramount to getting ranking. The following video explains Responsive Web Design:
Boost your user experience
Pretend you’re a first-time visitor to your site. Is the site easy to navigate if you’re just looking for quick information?
When sites aren’t functional, users immediately look elsewhere. Your site should load quickly, with no errors or technical issues. Any third-party software like a shopping cart should provide a seamless and smooth transition for users.
Make it mobile
Mobile devices now are responsible for well over half of all web usage in the United States. Chances are you’re losing prospective customers who first see your site from a mobile device and quickly leave if your site isn’t mobile-ready.
Over the past few years, mobile users have made their expectations clear: user interfaces that work as well as, or better than, desktop sites.
Make it easy to update
A lot has changed in the website world over the past few years. Modern sites are much easier to update than in the past by using content management systems like WordPress. While a CMS will require a bit of a learning curve for new users, you should be able to get up to speed quickly to keep your site dynamic with frequently changing content.
In other words, things change. Consider the overall strategy for your site. If the overall strategy or purpose of your site has changed, the site itself also should change.
Getting your site back to basics
In this digital age, your website often serves as the face of your brand. Making sure it’s the best possible reflection of you is vital to your overall marketing strategy. At the end of the day, your website is speaking to people; incorporate engaging content and an inviting user experience to build relationships.