Why do I need PPC?
PPC stands for pay-per-click, a model of internet marketing in which advertisers pay a fee each time one of their ads is clicked. Essentially, it’s a way of buying visits to your site, rather than attempting to “earn” those visits organically. Search engine advertising is one of the most popular forms of PPC.
Many businesses concentrate intensely on their natural search rankings. After all it is “free,” and in the event that you appreciate a high ranking, you can get amazing business from it. Yet, regardless of the fact that your business ranks well in organic search or local search (and particularly on the off chance that you don’t), there are great reasons to consider some paid search advertising.
PPC has many advantages
Many people think of PPC as the paid ads that show up on the SERP page, but there are other forms of paid advertising that you can take advantage of. Display ads, social media paid ads, retargeting ads, etc. are other forms of paid advertising that can support your PPC effort. Additionally these mediums also can benefit all of your marketing campaign efforts.
One of the main advantages of paid search versus organic search is the data. Data realized from a paid search campaign can be used to make organic search more cost effective, providing detailed information about visitor engagement and also conversions.
Many paid ads that are used today (as much as 40% with Google) don’t even get noticed as such.
Enhanced campaigns even target people based on time of day, location and the device they’re using.
Why Choose Us?
The most important positive here is your company’s appearance at the top of the SERPs. With organic results decreasing rapidly further down the screen, it’s vital that your company appears within the top five results in order to stand a chance of click-through.
We experience managing PPC campaigns across many different verticals and businesses of all sizes (from SMB to Enterprise).
We utilize agency status with the search engines to get better insigt to current and future features.
We have invested in expensive software tools that are cost prohibitive for businesses to own. These tools make us better at managing campaigns.
Training current employees and keeping them up to date on the best practices of paid search is expensive, and it take them away from other tasks that are more beneficial to your marketing effort. In addition, marketing in a vacum can have problematic results, having exposure to other types of business is advantagous to developing a competitive edge.